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8 things on deep discount in April (4 1 25)
Anthony Hazzard
April 01, 2025
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💵 Today’s Top Stories
 | Enjoy spring with deals on designer sunglasses, free admission to national parks, discounts on lawn and garden supplies and more. Read more. |
 | You want to save enough for retirement. And you don’t want to underestimate your needs. But at what point is it OK to start living more for today? Read more. |
Sponsor | Whether you’re just starting to plan or already retired, this guide will help you navigate key decisions, avoid common pitfalls, and create a lifestyle you truly love. Get ready to turn your retirement dreams into reality—one tip at a time! |
 | Be weary of using any P2P payment app that doesn’t provide consumer protections. Here are the four most common scams and how to avoid getting ripped off. Read more. |
 | The average American household owes more than $10,000 in credit card debt. See which states owe the most and read our tips about paying down yours. Read more. |
 | Team Clark already liked this 2% cash back card that lets you invest your cash back. Now a new perk lets you access sought-after restaurant tables. Read more. |
💻️ Tech Tip From Kim Komando
A screenshot that scrolls: This is great when you need a record of something that goes off the screen of your phone, like a web article or document. On Android, press the power + volume-down buttons together, then, on the screen, tap Capture more (Pixel) or the down arrows (Galaxy). On an iPhone, hold down on the power + volume-up buttons, tap the thumbnail that pops up, then tap Full Page. Join 575K people who get tech smart with my friend Kim Komando’s free newsletter, The Current.
🏆️ Amazon Wins Brand Super Bowl of Sorts
YouGov’s anticipated annual retail brand research and rankings are live, and Amazon may have “won” this year.
Here are the 14 most recognizable brands in the United States listed by the share of the U.S. population that’s aware of the brand.
97%: Coca-Cola, Facebook, YouTube
96%: Amazon, Google, Nike, Samsung, McDonald’s
95%: Walmart, Apple, Toyota, Netflix
94%: iPhone, Ford
Now consider how well the top American brands are converting awareness to interest to sales.
Here are the top 5 brands in the United States that turn awareness into purchase consideration:
1. Amazon – 80%
2. YouTube – 68%
T3. Walmart – 63%
T3. Facebook – 63%
5. Amazon Prime – 61%
And here are the top 5 brands in the United States that turn purchase consideration into sales:
Purchase intent:
1. Amazon – 62%
2. Walmart – 38%
3. Amazon Prime – 34%
4. Walmart – 29%
5. Samsung – 25%
Compared to industry average, Americans were 243% more likely to consider Amazon once they become aware of the brand and are 539% more likely to purchase from Amazon once they’re considering it.
“It’s where you want to be as a brand,” said Reuben Staines, YouGov’s head of American marketing. “People’s initial reaction when they think about purchasing something is to go straight to Amazon.”
📊 Stat of the Day
📉 $1 billion: The estimated budget shortfall for the city of Los Angeles in its next fiscal year. That’s concerning with the 2028 Olympics on the horizon, as taxpayers could pay for overruns. Olympic budget overruns are extremely common (Paris 2024 went 115% over budget).
💰️ Deal Alert: Today’s Top Deals
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🎙️ Podcast
Good news: More than half of Americans have access to a 401(k) at work. Bad news: The junk fees could be costing you a fortune! Clark explains why it’s important to check your fees and what you should do if it’s costing too much. Also, Southwest recently announced several big changes and they all stink – you don’t want to miss Clark’s response!
☎️ Need Money Help?
The Team Clark Consumer Action Center is a free helpline that can help you navigate your money questions. Call 636-492-5275. Visit clark.com/cac for more information.
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