Is Amazon Prime worth it? (12 9 25)

💵 Today’s Top Stories
Amazon Prime Christmas holiday

Amazon Prime costs a whopping $139 – enough to make Clark’s head spin. During Prime Day, the benefits are huge, including some you may not know about. Are they worth the sticker shock? Read more.

Costco Wholesale warehouse

Clark loves to buy many things from Costco, including glasses. However, not everyone agrees, including some of our readers. Here’s what you need to know before you follow suit. Read more.

Credit cards in hand

You may know Clark’s minimum credit card rule. But can you have too many? We consulted with a credit card expert to determine the magic number. Read more.

Cruise

Wave Season is the best time to book a cruise and Clark’s secret weapon to score deals, he says. Here’s when this magical “Black Friday of cruising” takes place. Read more.

💵 Calculator of the Week: Roth vs Traditional IRA Calculator
Roth and traditional IRA

Not sure which retirement account is right for you? Compare the long-term tax benefits of a Roth vs. a Traditional IRA.

💰️ Average Investors Continue Proving Capable in the Market

“Retail traders are killing it this year,” the Sherwood headline reads in part. The first line of the story describes 2025 as “a dream year for retail traders.”

The Average Joe, per se, is “outperforming thanks to both what they bought and when they bought it.”

JPMorgan says that within ETFs (exchange-traded funds), retail investors outperformed SPY and QQQ, which are ETFs that track the S&P 500 and Nasdaq 100, respectively. The firm cites a bias toward tech and allocating a bit more to precious metals during the run-up this year.

Retailers specifically bought the dip “during 3 episodes of weakness between Jan and Apr,” a JPMorgan analyst wrote. “From May onward, they scaled back their stock purchases and shifted their focus to trading ETFs, chasing interesting trends such as GLD.”

“Wall Street previously thought of retail as ‘dumb money,’ but it has become obvious to financial institutions that these individuals are intelligent, sophisticated allocators of capital. They have access to information via the internet, while being able to directly invest in the market.”

But the fact that everyday people are doing well with their investments is a good thing. Some people are afraid or wary of investing at all, missing out on compound interest and the best path for most of us toward achieving a financially sustainable retirement.

Clark is a great source for how to invest in a smart, time-tested way. And there are plenty of resources available to the average investor now, and great investment companies that allow you to do business cheaply (or even free).

It’s a golden era for investing, and you don’t need to be a sophisticated Wall Street professional to do a nice job. Investing well can be simple.

📊 Stat of the Day

🚨 40%: Share of U.S. households earning at least $100,000 a year that admit to stealing at self-checkouts by deliberately not scanning an item. Just 17% of people making $30,000 and under do the same, while the number rises to 27% for households making $50,000 to $99,999.

💰️ Deal Alert: Today’s Top Deals
Italy
Cruises
🎙️ Podcast

Clark reveals groundbreaking news about how the data from your Apple Watch, when combined with AI, is becoming a powerful tool for predicting serious heart problems with near-perfect accuracy. Get ready to learn what your wearable device can truly do – it might just be the life-saving technology you already own! Also, Clark offers timely advice on the best way for homeowners to fund necessary home improvements. With an enormous percentage of Americans sitting on home equity, it's the perfect time to borrow only for maintaining or improving the value of your home.

☎️ Need Money Help?

The Team Clark Consumer Action Center is a free helpline that can help you navigate your money questions. Call 636-492-5275. Visit clark.com/cac for more information.

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